A post on adweek.com really made me start thinking. How much has the blog world really made a difference to the corporate industry. We speak about the corporate world and the introduction to blogging and web marketing a lot. But now that it has finally hit the corporate world as something important to start studying, we can really start seeing some interesting information being formed.

Adweek covered the biggest “blog buzz” that came from the Super Bowl’s amazing amount of advertising. Being the #1 spot for television advertisers, we can see how publications like the Economist and Adweek may cover it. But I really thought it was interesting how Adweek threw their graphic together.

So from this graphic we can see that eBay has some really interesting gains from the Super Bowl, only thing is, I don’t remember any eBay commercials being shown, or if they where I honestly cannot remember them. So how is Adweek getting their information? I don’t think you can actually say that you can monitor the interest of bloggers purely by going to their page and seeing what they found to be interesting. While it is a word of mouth statistic, it isn’t necessarily true. Bloggers find topics by interest, or by random sources of information. How much of this graphic is percentages of negative feedback? Bloggers are notorious for bashing, so it interests me once again how this graphic was put together (statistically).

Is bad buzz good buzz? Yeah, any form of people saying your name or company title via the internet is basically good, you don’t want an overwhelming amount of that buzz to be negative. Obviously you will never be able to avoid it, but if you please your customers, you will ultimately please your fans. Fan base is everything when it comes to a company and Web site. I don’t think people think hard enough about their fan base. We do, because we think of our Web site like a team of people fighting for the same rights and reasons.

So was the Super Bowl successful? Yeah, it did stir some sort of inspiration, even if it is negative inspiration or positive inspiration. It got people to start talking in some sort of way, thats what I gathered as most important from the article.

Why do and don’t people read The Economist or Adweek? Well, I think people are searching for more answers lately, shifts in the economy and shifts in interest of the population has lead large corporations searching for new ways to advertise and innovate POS. I don’t feel The Economist or Adweek really cover the “nitty gritty ways,” but instead analyze what they know best. That exact reason is why they keep their readers, without something feeding you the information about the “wrong,” you cannot be inspired to make a “right” (yet another reason to continue reading Hell Yeah Dude).