I think Dan probably said it best, Mozilla came to them and said they wanted something new and understood exactly what they want. Sometimes with clients, I would rather them not know exactly what they want, so I can give creative input better. But I think the outcome will be a well planned set of actions set forth by Mozilla. Can’t deny that! I’m excited to see the outcome.

Weather they need a redesign or not….those new designs are pretty well thought out and…well..beautiful

@Eddeaux

“The problem with this is that it is often difficult for me to reproduce later!”

I think that’s really true for unique art. Sometimes you may have a style, but in that brink genius of creation, you made something completely unique. Think about The Monalisa, I bet it couldn’t be recreated again the same way it is.

Glad everyone is testing out the waters among many mediums. Shows we have some really great artists among us!

Completely agree. I normally have an emotion in my mind or a feeling that I want to convey when I go about making a design, but other than I don’t have a clue of what I am going to design when I start putting something together. Sometimes I just open Photoshop and start playing with colors and brushes and somehow something magical happens. The problem with this is that it is often difficult for me to reproduce later!

@George Thompson

Wow, it’s an absolute pleasure to have you here on the Web site. You make such an amazingly valid point. I personally don’t think Tropicana needed a rebranding, since in my personal experience I was quickly browsing until I found the “straw in orange.” Thank you so much for taking the time to comment! Hope to see you back soon.

The real question is whether they needed rebranding or not. Too often companies go forward with these things with little idea of why. Rather than have focus groups on packaging they would do better to ask customers what is going on. I’ve sat through too many client meetings where people tossed ideas around and came up with the wrong conclusion. Research only works if you know what you’re researching and why.